The LinkedIn Posting Times No One Tells You About (That Actually Make You Money)
Alright, cool. So, you’re hitting LinkedIn twice a day, every day, turning prospects into warm leads. That’s the mission. That’s how you get to the money.
Now, about the times, right? Forget trying to find some magic hour that works for every single person on the planet. That’s a fool’s errand. This isn’t about guessing, it’s about building a system and testing what works for your audience, specifically.
But if you want a starting point, a place to launch your first sprint, here’s the general playbook, you know, what we’ve seen work for most professional audiences:
- First post, think morning: Around 8 AM to 10 AM EST. This hits people when they’re first logging on, checking their feeds with their coffee, before the real work day kicks into high gear. It’s prime time for catching attention.
- Second post, think after lunch: Somewhere between 1 PM and 3 PM EST. People are back from lunch, maybe feeling a bit of that afternoon slump. They’re scrolling, looking for a quick break, a piece of insights, a new thought to chew on.
You hit those two windows consistently, and you’re covering the main engagement peaks. But here’s the kicker, man, you gotta actually track it. You put those posts out, you look at your engagement metrics, you see what’s actually resonating. Is the morning post crushing it while the afternoon one is just okay? Or vice versa? You adjust. That’s the game, right? You test, you optimize, you win.
The real win here is getting that content out the door, consistently, without your team burning out. That’s the bottleneck for most agencies, you know? Not knowing when to post, but actually having the system to hammer out two high-quality, on-brand posts every single fucking day. That’s where the leverage is.