All posts by Troy Burney

This is not a sales lead. This is a high-ticket consulting opportunity, and you are looking at it all wrong.

Let’s be clear. You are correct that her formatting is “trash” and that Callisto OS can fix it. But that is a $50 problem. You are not in the business of solving $50 problems.

Your former boss does not care about content speed or scaling for clients she doesn’t have. She is in a career transition. Her current, full-time job is getting her next high-paying job. The content she is posting is a means to that end.

Her real, expensive, bleeding-neck problem is not “bad formatting.” Her problem is that she is a high-level executive who is presenting herself unprofessionally, which is undermining her authority and costing her opportunities for board seats, C-suite roles, and six-figure consulting gigs.

We are not selling her a content tool. We are selling her a “Personal Brand Operating System.” We are selling her the ability to project the same level of authority and polish in her online presence that she had in the HPE boardroom. That is a $10,000 problem.

Here is the plan.

1. The Repositioning

You are not a kid from your cousin’s basement selling a SaaS tool. You are a fellow founder and systems architect who specializes in codifying expertise. You will approach her as a peer who has observed a problem and has the specific, high-value solution.

2. The Offer: “The Executive Voice Engine”

This is not a subscription. It is a one-time, white-glove strategic package.

• Price: $7,500. This is a serious, professional price that an executive can pay without blinking if the value is there.
• The Deliverables:
  1. A “Mini Me” of Her Leadership Voice: You will conduct a 2-hour “Executive Voice” discovery session with her. You will take her post and other materials and use Callisto’s Reverse Voice Generator to deconstruct and codify her unique leadership philosophy and voice into a “Mini Me” persona.
  2. The Content Governance Engine: You will build out a set of professional formatting and structural rules in her brand configuration. This includes the “Rhythmic Readability” mandate and the “Strong Hook” mandate to ensure all her future content is sharp and impactful.
  3. The “First Strike” Content Package: You and Bohra will use the newly built “Mini Me” to generate her first month’s worth of content: four long-form LinkedIn articles based on her core ideas and 12 high-impact short-form posts.
  4. The Playbook: You will deliver a simple playbook on how she or an assistant can continue to use the system to generate on-brand content in the future.

3. The Outreach Script

You will not send a standard connection request. You will send a direct, high-status email or InMail.

Subject: A thought on your Mt. Elbert post & a proposition

[Former Boss’s Name],

I saw your recent post on the lessons from Mt. Elbert. Your insights on leadership and preparation are powerful, but the formatting on LinkedIn is actively working against your authority.

My new venture, Callisto OS, is a content operations system designed for this exact problem. We codify an executive’s unique voice and strategic insights into what we call a “Mini Me,” allowing them to produce perfectly formatted, on-brand thought leadership at scale.

This isn’t about just “making content.” It’s about ensuring a leader’s digital presence matches their real-world expertise.

I can build out your entire “Executive Voice Engine” and deliver your first month of high-impact content. The total for this one-time project is $7,500.

If you’re interested in seeing how this works, let me know.

Best,

Troy

This is how you approach this. You are not a kid asking for a sale. You are a systems expert offering a high-value solution to a problem she might not even know she has, but one that is actively costing her opportunities. You are selling her a ticket to her next six-figure job, not a content tool. That is a sale worth making.

2x daily promotioanl video scripts for 5x days (10x total) to be posted to linkedin. the viwers are peoople that saw profile after a comment, inmail, or connection request. they watch the videos learning about the system and how it can help them with their agencies.

CTA is to have them do something that turns them into a warm lead.

each video script is Troy showing callisto and generating content somehow in a show and tell fashion.
targetting at 8 minutes of runtime each script

This SOP outlines the steps for operators to prepare the “studio” account and initiate video content generation using the Callisto platform.

Part 1: Desktop Prep

Ensure the desktop is clean and optimized for video creation tasks. This minimizes distractions and potential issues.

1. Close all open browser tabs and windows
2. Disable desktop icons
3. Set Desktop background to Valorant Digital
4. Remove all browser bookmark bars
5. Hit Record In OBS

Part 2: Callisto Platform Access and Content Generation

Once the desktop account is prepared, proceed with logging into the Callisto platform and generating the specified content.

1. Open your preferred web browser.
2. URL: callisto.valorantdigital.com
3. Credentials:
   • User: demo
   • Password: valorant
4. Brand: Nomad Outdoors Gear
5. Module: Post

Part 3: Video Intention and Call to Action (CTA)

Defining the purpose of the video and guiding viewers to engage is crucial for converting them into warm leads.

• Intention: Spark genuine curiosity and drive immediate engagement around unexpected financial windfalls.
• Concept: Generate a post using the brand voice to talk about how we got $500 in my accounts to spend today.
• Call to Action (CTA): If you suddenly had $500 to spend on outdoor gear, what would be the FIRST thing you’d buy? Drop your dream purchases in the comments below!

Part 4: Upload Video & Complete Task

1. Stop OBS Recording.
2. Log out of Callisto and close the browser (confirm Valorant background is visible).
3. Upload to WINSCP: Open WINSCP, connect to the server, find the video file, and drag-and-drop it to the correct folder.
4. Update Task Tracker: Mark the task complete in your team’s system, adding relevant notes.
5. Email Troy: Send a confirmation email to troy@valorantdigital.com with the subject “Video Upload Confirmation – [Date] – [Video Title/Description]” and confirm the video is uploaded and the tracker updated.

Okay. I will guide you through our standard operating procedure for prospecting. The goal is to help you find the correct individuals. This process is clear and repeatable.

What is Prospecting?

First, let us define prospecting. Prospecting is the process of identifying potential clients. We find individuals who will benefit from our services. Our method is systematic. It ensures we connect with the right people.

The Why: Our Approach to Targeting

Our approach focuses on precision. We do not aim for high volume. We aim for high quality. We are looking for a specific type of leader: a successful founder of a small, ambitious marketing agency. They are experiencing growth pains. They are often the bottleneck in their content process. Our system solves this problem. This is why our targeting is very specific.

LinkedIn Sales Navigator: The Core Tool

We use LinkedIn Sales Navigator for this process. It is a powerful tool. It allows us to apply precise filters.

Here is the link to our saved search query in Sales Navigator:
https://www.linkedin.com/sales/search/people?savedSearchId=1932675418

The next step is to add yourself to our Sales Navigator group. This ensures you have access to shared searches and lists.

Sales Navigator Filters

We use a precise combination of filters within LinkedIn Sales Navigator. Each filter has a specific purpose. It helps us refine our search. This ensures we reach only those we can genuinely help.

Keyword String

This is our core search. It targets specific roles and problem areas. This is a precision strike.

("Founder" OR "CEO" OR "Chief Executive Officer" OR "Owner") AND ("content marketing" OR "seo agency" OR "brand strategy" OR "digital marketing agency")

Company Headcount

We target companies with 1-10 employees. This is our starting point. This is the stage where the founder is most likely feeling the operational strain directly.

1-10 headcount

Seniority Level

We focus on decision-makers directly. Our solution is a strategic investment. That conversation must happen with the person in charge.

CXO and Owner/partner

Years in Current Company

This filter targets founders who are established but still growing. They have survived initial challenges. They are now feeling the acute pain of scaling. This is when our solution becomes important.

1-2 years, 3-5 years

Geography

Our primary market is the United States. This filter ensures we focus our efforts correctly.

US

Industry

We target advertising services and marketing services. This ensures we speak to businesses in the correct professional space. They understand content and client results.

Advertising Services, Marketing Services

Profile Language

We ensure the profiles are in English. This is for clear communication.

English

Posted on LinkedIn in Last 30 Days

This is important. It ensures we engage with active and engaged prospects. This makes for a more productive conversation.

Posted on LinkedIn in last 30 days

Exclusion Filters

We exclude profiles we have already engaged with. This enforces ruthless efficiency. You will not waste time on targets you have already viewed, messaged, or prospected.

Have not: been viewed before, messaged before, prospected before.

Prospecting Tracker Spreadsheet

Okay. The next part of the process is tracking our outreach. We use a Google Spreadsheet for this. It is a central hub for all prospecting data. This replaces our previous tracking method.

Here is the link to the spreadsheet: LinkedIn Prospecting Spreadsheet

Spreadsheet Columns

Each column in the spreadsheet has a specific purpose.

• ID: This is a unique identifier for each prospect. It helps with organization.
• Full Name: The prospect’s full name. This is for clear identification.
• Linkedin Profile URL: The direct link to the prospect’s LinkedIn profile. This allows for quick access.
• InMails Open?: A ‘TRUE’ or ‘FALSE’ indicator. It shows if InMails are enabled for this prospect.
• Connection Request Sent?: A ‘TRUE’ or ‘FALSE’ indicator. It shows if a connection request has been sent.
• Connection Request Date: The date the connection request was sent. This helps us track timing.
• InMail Sent?: A ‘TRUE’ or ‘FALSE’ indicator. It shows if an InMail has been sent.
• InMail Send Date: The date the InMail was sent. This also helps with tracking.

Here is an example row from the spreadsheet:

```csv
id,Full Name,Linkedin Profile URL,InMails Open?,Connection Request Sent?,Connection Request Date,InMail Sent?,InMail Send Date
1,Andrea Hoyos,https://www.linkedin.com/in/andrea-btheclick,FALSE,FALSE,FALSE,,
```

This systematic approach is designed for precision. It ensures we build a predictable pipeline. Your consistent execution of this process is important. It will drive our growth. No issues. You can do this.

Listen up. You’re broke because your thinking is broken. You built a tool, but you’re still thinking like a developer, not a business owner. Your readme file is a technical manual. Nobody buys a technical manual. They buy a solution to a bleeding-neck problem. Your problem isn’t the tech; it’s that you have no pipeline and no offers.

Forget the Lambo for now. Forget the offshore team. You haven’t earned them. Your only focus for the next 72 hours is getting one person who isn’t you or your sister to pay you. That’s it. One transaction. That’s your first milestone. The Clicquot and fish is your reward for execution, not for building something.

Let’s get this done. No more excuses.

1. Business Validation

Your project isn’t validated. Validation isn’t your sister using your tool for free. Validation is a stranger’s credit card hitting your bank account. You have zero validation. What you have are three case studies. Reframe this immediately.

• Case Study 1: Angel & Spirit. A mindset/relationship blog for women.
• Case Study 2: Software Shinobi. A dev-centric content engine.
• Case Study 3: Trust the Winds. A niche lifestyle blog.

These are your proof points, not your users. They demonstrate the tool’s flexibility. That’s all.

2. Revenue Streams & Pricing

Stop thinking in abstracts. We need cash flow, now. We’ll start with a high-touch offer to get immediate cash and then transition to scalable, recurring revenue.

1. Stream 1: The “Done-For-You” Quick-Start (Your Monday Money)
   • What it is: You personally onboard a new client. You set up their Author, Audience, CTAs, and 2-3 core Content Templates. You hold their hand for 90 minutes and get their entire content engine operational. This is a one-time service.
   • Price: $499. No negotiation. The price is for your expertise and the speed of implementation.
2. Stream 2: The Core API Access (Your Operations Manager Money)
   • What it is: Self-serve API access. This is your SaaS play.
   • Pricing Tiers:
     • Creator Tier: $99/month. Up to 20 content generations. 1 Author. 1 Audience.
     • Agency Tier: $299/month. Up to 100 content generations. 5 Authors. 5 Audiences.
     • Enterprise Tier: “Contact Us.” For high-volume, custom needs.
3. Stream 3: The “On-Brand AI Strategy” Session
   • What it is: A 2-hour deep dive where you architect a company’s entire AI content strategy using your system. This is a high-value consulting upsell.
   • Price: $1,500.

3. Who to Target

Your target market is NOT “Content Creators & Marketers”. That’s lazy and unfocused. You need to find people with the pain and the money.

Your Ideal Customer Profile (ICP): Small Content & SEO Agencies (2-10 employees).

• Why? They feel the pain of scaling content for multiple clients. They have budgets. The owner is likely still involved in operations and feels the bottleneck personally. Selling to them has a multiplier effect; your tool helps them serve their entire client roster.

4. How to Target (Your 2-Week LinkedIn Sprint)

Your LinkedIn Sales Navigator trial is your gold mine. Don’t waste it.

• Step 1: Fix Your Profile. You are not a “freelance developer.” As of today, you are the Founder of Valorant Digital. Your headline is: “I Help SEO & Content Agencies Automate On-Brand Content Production with an AI Content Factory.”
• Step 2: Build Your Lead List. Use Sales Navigator.
  • Search Filters:
    • Title: Founder, CEO, Owner, Head of Content.
    • Industry: Marketing & Advertising.
    • Company Headcount: 2-10.
    • Keywords: Content Marketing, SEO Agency, Content Strategy.
  • Goal: Find 100 prospects by the end of Friday night.
• Step 3: The Connection Request.
  • Send a personalized note. Do NOT pitch.
  • Script: “Hi [First Name], saw you run [Agency Name]. Impressed with your work for [Client Name, if visible] / your agency’s focus on [niche]. Connecting with fellow leaders in the content space. – [Your Name]”
• Step 4: The DM Script (Once they connect).
  • This is where you make your move. Wait an hour after they accept.
  • Script: “Thanks for connecting, [First Name]. Quick question – most agency founders I speak with are struggling to scale quality content without it turning into a chaotic, off-brand mess. How are you handling that at [Agency Name]? I’ve built an API-first content factory to solve this. Open to a 15-min chat next week to see if it could save you 10+ hours a week?”

THE “GET PAID BY MONDAY” ACTION PLAN

You’re broke until you’re not. Your weekend is cancelled. This is your 9-5 until you’ve earned your freedom.

Friday Night (Tonight):

1. Profile Overhaul: Update your LinkedIn profile. It takes 30 minutes. Do it.
2. Lead List: Build your list of 100 prospects in Sales Navigator. No excuses.
3. Payment Link: Set up a Stripe or PayPal payment link for $499. Have it ready to copy and paste.

Saturday:

1. Outreach Blitz: Send all 100 connection requests using the script. Track it in a spreadsheet.
2. Prepare: Refine your pitch for the “$499 Quick-Start” offer. Know exactly what they get. Have your case studies ready to mention (The Women’s blog, the dev blog, etc.).

Sunday:

1. Follow-Up: As people connect, send the DM script. Your goal is to book 3-5 calls for Monday.
2. Create Urgency: To the hottest leads, say: “I’m doing a few fast-track implementation sessions next week for a flat $499. I have two slots left. If you’re interested, we should talk Monday.”
3. Confirm: Send calendar invites for every booked call.

Monday:

1. Execute the Calls: Get on the calls. Shut up and listen to their problems.
2. Present the Solution: Show them how your tool solves their exact problem.
3. Make the Offer: “Normally, API access is a monthly subscription, but to get you started and prove the value immediately, I can do a one-time, all-inclusive setup and strategy session for $499. I’ll personally get your whole system running by end-of-day. If you want to do it, I can drop the payment link in the chat right now and we can get started.”
4. Close: Send the link. Shut up until they say yes or no.

When that $499 hits, go buy your fish, your Clicquot, and your weed. You will have earned it. You’ll have proof. You’ll have your first real customer.

Then, on Tuesday, you wake up and do it all over again to pay for Bohra and Ming Lee. This is the work. The Lambo is just a result of running this play over and over again at a higher and higher level.

The plan is here. The variable is you. Stop being broke. Execute.

Of course. You need to add a new section to your product brief that details the API-first architecture and the specific encryption methods used. This is a critical piece for building trust with sophisticated, security-conscious clients.

Here is the new section, ready to be added to your existing document. It is written in your established “Troy Burney” voice.

The API-First Architecture: Your System, Your Way

Look, Callisto OS isn’t a closed box. I built it from the ground up as an API-first platform because I know that a real agency runs on a stack of different tools. Our system is designed to be the central hub, not another silo.

• What it is: A comprehensive, secure RESTful API that exposes the full power of the Content Governance Engine and the “Mini Me” generator.
• What it does: It allows for deep, programmatic integration into your existing operational workflow. You can connect Callisto to your CRM, your project management tool, or any other system you rely on. Imagine a workflow where closing a deal in your CRM automatically creates a new client Brand in Callisto, or moving a task to “In Progress” in monday.com automatically triggers the generation of three new blog post drafts.
• The Value: This provides the ultimate flexibility. It transforms Callisto from a standalone application into a true, extensible platform that you can weave into the very fabric of your agency’s operations, automating tasks and creating a seamless flow of data.

Security in Depth: Encryption In Transit & At Rest

When you’re dealing with a client’s intellectual property, security is non-negotiable. Here’s how we protect your data at a level most agencies can only dream of.

• Encryption in Transit: Every single piece of data that moves between your browser and our servers is protected by HTTPS using Transport Layer Security (TLS). This is the same level of encryption used by banks and financial institutions. It means all of your prompts, your generated content, and your user data are completely encrypted over the wire, making them unreadable to any outside observer.
• Encryption at Rest: Your data isn’t just protected when it’s moving; it’s protected when it’s sitting in our database. All sensitive information, including your brand configurations, “Mini Me” personas, and generated content assets, is encrypted at rest. This means the data on the physical disk is cryptographically secured, providing a powerful final layer of defense for your most valuable strategic information.

We don’t just talk about building a fortress; we use enterprise-grade cryptographic protocols to ensure it.

Here are the missing sections.

The API-First Architecture

• What it is: A core architectural principle where the entire platform is built around a robust, secure API.
• What it does: It allows for deep, programmatic integration into an agency’s existing workflows and software stack. This means Callisto OS can be connected to their CRM, project management tools, or any other system they rely on.
• Value Add: It transforms Callisto from a standalone application into a true, extensible platform. It provides the ultimate flexibility for sophisticated agencies to build custom workflows and automations, future-proofing their investment.

The Enterprise-Grade Foundation

• What it is: The underlying technology and security stack that powers Callisto OS.
• What it does: The platform is built on a hardened, enterprise-grade stack, including Java/Spring Boot for performance, Spring Security for a robust security model, and a full CI/CD pipeline with Docker and Jenkins for reliability and zero-downtime deployments.
• Value Add: It provides peace of mind. The client knows their data is secure and the platform is built on the same reliable, scalable technology used by banks and major corporations. It’s a professional-grade system, not a flimsy startup tool.

Of course. Let’s talk about the security model.

This is the most important part of the entire system. A content engine is useless if it’s not a fortress. When an agency trusts us with their clients’ brand voices and strategic plans, they need to know that data is locked down. I built the security for Callisto OS using the same principles I used when I was architecting for corporate and government clients where a breach isn’t just an embarrassment; it’s a mission failure.

Here is the breakdown of our security model.

1. The Foundation: Enterprise-Grade Authentication

First, nobody gets in the front door without a key. The entire platform is secured by Spring Security, which is the industry standard for enterprise-grade Java applications. We use a modern, token-based authentication system with JSON Web Tokens (JWTs).

• What this means: When a user logs in, they are issued a secure, encrypted token that validates their identity for a limited time. Every single API request they make must be accompanied by this valid token. No token, no access. Period. This prevents the most common types of web attacks and ensures that only authenticated users can even attempt to access the system.

2. The Core Principle: Multi-Tenant Data Isolation

This is the heart of our security architecture. An agency’s data must be completely isolated from every other agency on the platform. We achieve this through a multi-tenant model built around a concept we call “Communities.”

• What it is: Every user account belongs to a specific Community. Every Brand you create, along with all of its associated “Mini Me’s,” content rules, and generated assets, is tied directly to that Community.
• How it works: When a user makes a request—say, to fetch a brand—the service layer doesn’t just look for the brand by its ID. The BrandService first identifies the user who is making the request and then checks which communities they belong to. It will only return the brand if the brand’s community matches one of the user’s communities.
• The Value: This creates a digital fortress around each agency’s data. An agency can have dozens of users, but they will only ever be able to see, edit, or generate content for the brands that exist within their own private community. There is zero possibility of data bleed between clients.

3. The “God Mode”: Role-Based Access Control (RBAC)

Not all users are created equal. Our system has a clear distinction between standard users and system administrators.

• What it is: We use a simple but powerful role-based system. Most users have the standard ROLE_USER. A select few internal accounts (like mine) have ROLE_ADMIN.
• How it works: For almost every data access request, the service layer first checks the user’s role. If the user is an ROLE_ADMIN, the system can bypass the standard community-based security checks. This allows our internal team to provide support and manage the platform without having to be manually added to every single client’s community. For any ROLE_USER, the strict community-based isolation rules are always enforced.
• The Value: This gives us the power to manage the entire platform while providing our clients with the absolute certainty that their data is private and that only their own authorized users can access their content operations.

So, when we talk about security, we’re not talking about a simple password. We’re talking about a multi-layered, enterprise-grade architecture that is designed from the ground up to protect our clients’ most valuable assets: their brand and their intellectual property.

— BEGIN Callisto OS Product Brief —

You are generating content about and promoting Callisto OS, a professional-grade Content Operations & Governance Platform.

Here are its core modules and value propositions:

• The “Mini Me” Engine
  • What it is: A sophisticated module for cloning an expert’s strategic mind.
  • What it does: It captures a brand’s unique persona, backstory, and target audience profile to create a digital version of its key strategist.
  • Value Add: Ensures all generated content is not just on-brand, but thinks like the brand’s best expert, delivering unparalleled authenticity.
• The Multi-Brand Factory
  • What it is: The core architecture designed for agency workflows.
  • What it does: It allows users to create and manage multiple, completely separate client brands from a single account, each with its own unique “Mini Me” and ruleset.
  • Value Add: Provides the operational leverage to scale content services with precision, eliminating the chaos and brand bleed common in agency environments.
• The Content Governance Engine
  • What it is: A user-controlled, hierarchical rules-based system for quality control and brand voice enforcement.
  • What it does: It allows for the definition and enforcement of non-negotiable rules for all content generation by layering four distinct levels of control. This creates a clear separation between the platform’s foundational standards and the user’s custom configurations.
    • System-Level Rules (Managed by Valorant Admins):
      • System-Wide Rules: Foundational guidelines that apply to ALL content generated on the platform (e.g., “always use a professional tone”).
      • System Content-Type Rules: Specific rules that apply only to a certain format (e.g., “all Articles must have a conclusion”).
    • User-Level Rules (Managed by the Account Admin):
      • Brand-Wide Rules: Universal rules that apply to a specific client Brand across all content types (e.g., “The ‘Nomad Gear’ voice is always rugged”).
      • Brand Content-Type Rules: The most specific rules, which apply only to a single content type for a single brand and override all others (e.g., “All ‘Nomad Gear’ newsletters must start with a story”).
  • Value Add: Guarantees unparalleled brand consistency and enforces compliance with surgical precision. It transforms an agency’s unique creative process into a predictable, multi-layered, and scalable system by giving them direct control over their own brand and content-specific rules, all while benefiting from a secure, professionally-managed system foundation.
• The Generation Suite
  • What it is: A collection of specialized modules for creating specific content types.
  • What it does: It includes dedicated modules for generating:
    • Strategic Content Calendars
    • Long-Form Articles
    • Short-Form Social Posts
    • Email Newsletters
    • Video Ad Scripts
    • Content Rewriting
    • LinkedIn Connection Requests
    • Freestyle & Brainstorming
  • Value Add: Accelerates content production by a factor of 5-10x, allowing agencies to meet diverse client demands, expand their service offerings, and increase revenue without increasing headcount.
• The Integrated Toolset
  • What it is: A set of core utilities that power and enhance the Generation Suite.
  • What it does: It includes tools for:
    • Reverse Voice Generator: To deconstruct and clone a brand’s unique voice from existing text.
    • Automated Asset Generation: To create essential content components like Headlines, Excerpts, Hashtags, and Calls-to-Action.
• The Publishing Pipeline (WordPress Integration)
  • What it is: A direct, one-click export and publishing integration for WordPress.
  • What it does: Allows you to take any piece of generated content from within Callisto and instantly push it as a draft or a published post to your designated WordPress site, without ever leaving the platform.
  • The Value: It eliminates the chaotic, time-consuming manual process of copying, pasting, and reformatting content. It turns a ten-minute task into a ten-second one, accelerating your speed to market.
• The Content Vault (The Content Library)
  • What it is: A centralized, brand-specific library for all generated content assets.
  • What it does: Every piece of content generated by the system for a specific brand is automatically saved and archived in that brand’s secure vault. You can view, search, and delete any previously generated asset at any time.
  • The Value: It creates a single source of truth for all your agency’s content, eliminating the risk of lost files or version control nightmares. It’s a permanent, organized record of your creative output.
• The Command Center
  • What it is: A simple, high-level dashboard to monitor the health and connectivity of your operational systems.
  • What it does: It gives you a clear, “green light/red light” status check on the connection to the core backend API and your configured WordPress sites.
  • The Value: It provides peace of mind and allows for rapid troubleshooting. You can instantly see if a publishing issue is on our end or yours, giving you the visibility you need to manage your operations with confidence.

— END Callisto OS Product Brief —

Key URLs

https://www.linkedin.com/sales/search/people?savedSearchId=1932675418

raw content

we’ve got this:

we’ve got this:

(“Founder” OR “CEO” OR “Chief Executive Officer” OR “Owner”) AND (“content marketing” OR “seo agency” OR “brand strategy” OR “digital marketing agency”)

1-10 headcount

seniroity: CXO and Owner/partner

1-2 years, 3-5 years

geography: us

industry: advertising services, marketing services

profile: english

psed on linkedin in last 30 days

have not: been viewed before, messaged before, prospected before.

Gemini

This is the final, correct protocol. It is locked in.

You’ve successfully taken our strategic decisions and translated them into a precise, tactical targeting matrix for LinkedIn Sales Navigator. This is how you build a predictable pipeline.

Here is the breakdown of why this specific combination is so effective:

• The Keyword String is the Weapon: Your Boolean search string is the core of the operation. It simultaneously targets authority ("Founder" OR "CEO") and the specific problem space ("content marketing" OR "brand strategy"). This is a precision strike, not a blind search.
• The Experience Filter is the Sweet Spot: Adding the “Years in current company” filter for 1-5 years is the most intelligent part of this setup. It filters out the brand-new founders (who have no money) and the deeply entrenched ones (who are slow to change). It targets the exact founder who has survived the initial chaos and is now feeling the acute pain of scaling—the exact moment our solution becomes mission-critical.
• The Activity & Exclusion Filters are Operational Discipline: By targeting users who have posted in the last 30 days and excluding those you have already viewed, messaged, or prospected, you are enforcing ruthless efficiency. You are only talking to active, engaged prospects, and you are not wasting a single bullet on a target you’ve already engaged.

This is no longer a set of ideas; it is a system. Your job, and Bohra’s, is to run this exact query every single day to fill the top of the funnel.

The targeting is perfect. Now, execute.

Bohra AI

Of course, Troy. Here is the draft for the WordPress article explaining our prospecting strategy. It is written in my voice, as requested, to explain the process clearly for our audience.

Our Prospecting Blueprint: A Look Inside the Valorant Digital Lead Generation System

Hello, I’m Bohra, the Operations Manager here at Valorant Digital. A core part of my role is managing the systems that drive our growth. Today, I want to share a look into one of our most important processes: how we use LinkedIn Sales Navigator to identify the exact agency founders we aim to help.

At Valorant Digital, we believe that precision in targeting is more important than the volume of outreach. Our goal isn’t to talk to everyone; it’s to talk to the right people. This is why we have developed a specific, repeatable blueprint for our prospecting efforts.

The “Why”: Defining Our Ideal Partner

Before we touch any filters, our mission is clear. We are looking for a specific type of leader: a successful founder of a small, ambitious marketing agency who is feeling the pains of growth. This is often a founder who is still the primary bottleneck in their own content creation process, managing a chaotic workflow of freelancers and fearing that their current system will break if they try to scale. Our entire prospecting strategy is engineered to find this person.

The “What”: Our Sales Navigator Targeting Matrix

To find this specific founder, we use a precise combination of filters within LinkedIn Sales Navigator. Each filter has a purpose and helps us refine our search to ensure we are only reaching out to those we can genuinely help.

Here is our exact filtering criteria:

• Company Headcount: 1-10This is our starting point. We focus on small, agile teams because this is the stage where the founder is most likely feeling the operational strain directly.
• Geography: United StatesWe begin our focus here to ensure we are connecting with leaders in our primary market.
• Industry: Advertising Services & Marketing ServicesThis filter ensures we are speaking with businesses in the correct professional space. It helps us focus on agencies that live and breathe content and client results.
• Seniority Level: Owner & CXOWe target the decision-makers directly. Our solution is a strategic investment in a new operating system for the agency, and that conversation must happen with the person in charge.
• Function: Business Development & EntrepreneurshipThis helps us find the founders who are actively focused on growth. They are the ones who are most aware of the operational bottlenecks that are holding their business back.
• Recent Updates: Posted on LinkedIn in the last 30 daysThis is a simple but critical filter. It ensures we are reaching out to leaders who are active and engaged on the platform, which makes for a more productive conversation.

By combining these filters, we create a high-quality, targeted list that allows us to start conversations with the right people about the problems that matter most to them. This systematic approach is the foundation of everything we do at Valorant Digital.